Event organisers are responsible for the production of events from conception through to completion. Events can include:
- Exhibitions
- Meetings
- Conferences
- Trade shows
- Fund raising events
- Social events & parties
- Promotions and product launches
This individual is responsible for each aspect of the event, from the initial brainstorming to dismantling the space following the occasion. Event managers are employed within many different environments. While some may work for event planning firms, others may be employed within the marketing department of a company or may be freelance.
Planning
The event organiser is responsible for researching markets to identify opportunities for events; liaising with the clients to understand their requirements, producing detailed proposals and agreeing and managing the budget. They will also be responsible for selling sponsorship/stand or exhibition space where applicable as well as liaising with the marketing team to promote the event.
Logistics
An event manager administers all logistics required to execute the event. Either independently or directing a team, she identifies and books the facility where the event will take place. Additionally, she procures the services of external vendors such as caterers, event decorators and, when appropriate, entertainment. Once a payment price has been determined, she drafts formal service agreements that highlight all negotiated terms. The event manager directs a staff in the setting up of the facility. This includes ensuring that all furniture such as tables and podiums are where they should be, as well as ensuring that all décor such as table settings and signage are properly displayed. She also ensures that all speakers or special guests have appropriate transportation to and from the event, as well as accommodation if required.
